When you think back to your favorite childhood memories, what comes to mind? Chances are, it’s not those moments spent posing stiffly for the camera. Maybe it’s the thrill of your first bike ride, the comforting scent of freshly baked cookies, or the muffled laughter you heard underwater. As time passes and life evolves, our portraits aim to capture those sparks of joy, reminding us of the simple beauty in life’s everyday moments. That’s the essence of my family portrait sessions. Inquire here.

Natural, Fun, and Unscripted. Our sessions are anything but traditional photoshoots. It’s more like spending time together—with a camera nearby. We’ll plan a few fun activities, and the result will be photos of your family doing what you love most. Whether it’s hugs, strolls, or a spontaneous cartwheel, we’ll capture the moments that feel real and meaningful. Have pets? They’re always welcome to join! With over 140+ 5-star reviews on Google, 95% of our clients come back or are referred by those who do.

I’ve yet met a child that could hold still. At our session, I don’t think they should. We’ll let them be kids. My work gravitates toward those who value life as it is - the split second in-betweens. Children might have fun and be all over the place - or they could have a meltdown. We’ll take photos of that too and I’m sure you’ll love those just as much. Because in 20 years, this is what you will want to see. Book a session here.

we work hard not to get the most images to you - but to craft the ones that matter

Hand-edited works of art. Our editing process involves manual operations done only by mindful professionals. Authentic and uncompromising. Through life’s timely changes, our images bring about an overwhelming fondness that reminds us of home. Let’s create a collection of distinct images that define your family today. Most would easily say these photos are for us - but time will show how the images we’ll create are for those who will come long after we’ve left. Inquire here.

Q & A

If you like what you see so far but need something slightly different, please reach out. Every client’s needs are unique, and I enjoy working together to find the perfect solution. Our conversations will be straightforward and transparent. My goal is to meet your needs, and if I can’t, I’ll let you know upfront and help you find the right alternative. Email me here.

How much does a family portrait session cost and what’s included? A session with a family of 5 is $450 and photos are sold as collections or a la carte. Each additional person is $50. Collection A: 12 edited images for $450, Collection B: 25 edited images for $650, Collection C: 35 edited images for $850 and Collection D: 45 edited images for $1050. If you’d like to skip choosing and prefer to get the complete set, with a minimum of 70 portraits, it’s for $1500. Each image can also be purchased for $60.  You only buy what you love with no high-pressure sales tactics. We work hard not to make the most images - but to craft ones that matter. The portraits will be presented through a gallery similar to this. The unchosen photos are excluded and will still be available for purchase later. Click here to inquire.

How does a session work? Our time together will be activity-based. There will be plenty of walking, talking - simply being ourselves. Past clients describe it as hanging out - with a camera. Let’s plan for an activity or two to keep the session engaging. It doesn’t have to be extraordinary - just something you’re fond of doing together. While most goals are met within 90 minutes - I'm always happy to extend. I arrive a half-hour early to get a good sense of the place because things get moved around and public events happen spontaneously. Please plan for minimal distraction by keeping keys, phones, and other pocket items in a tote that’s fine to lay on the ground. After an enjoyable session, we can then review the images together. I can help you choose in the comfort of your home, we could meet somewhere convenient to you or do it online. Click here to see how past clients describe their experience through our 590+ 5-star reviews.

Who are your clients? It’s important that we determine if our offering aligns with your vision. Art is naturally subjective. You will never be told to look no further - that you’ve found who you’ve been looking for. Please take your time. It’s necessary to compare my work to others who’ve caught your attention. Because at the end of the day, those who find value want to know more - and when you do, I’m with you 100%. The images I help create are inspired, simple, spontaneous, and true. Perfectly posed, still-looking pictures work well for many - but my work resonates differently. My clients are creative - we like taking risks. We can be quiet but unafraid to take up space if needed. Substance over form, my client finds beauty in moments over shiny, perfect things. We’re non-traditional and inclusive. We’re imperfectionists.  We find wonder in the tiny details unique to our families. My clients are kind and they’re awesome. 

How do we book you? After we’ve discussed your vision, we’ll book your session and start planning. A 50% non-refundable retainer is necessary to reserve a date. Preferably, payment is accepted through Zelle using my phone number, 951-941-1811, we could also use ACH, Venmo: @joshuafernandez, Apple Pay, Google Pay, cash or credit card (+4% transaction fee). Inquire here.

Where are you based and do you travel for sessions? My family currently call the Washington, DC area home - I’m often in San Francisco, CA, and love traveling for work. Travel fees include the plane ticket, hotel and car rental/cab expenses only. Everything else is on me - no fine print funny stuff.

Do you have location recommendations? A spot where you’ve already created beautiful memories adds to the session’s character. We could also try someplace new and go on an adventure like pirates! A busy scene is great for vibrant and spontaneous images while someplace quiet and with fewer people are more intimate. While a popular landmark as a backdrop is tempting, we tend to feature this as a small detail in a frame as this overwhelms the photo. For more ideas, please look into our Instagram feed.

How is a cancellation/reschedule and bad weather handled? If the cancellation is due to force majure and you plan to reschedule, no rebooking fee is necessary. A reschedule is possible until two weeks from your date; otherwise, a new deposit is needed. A rain check with no additional fees is allowed 2 days from the session date. In any case, the necessary 50% retainer to book a date is non-refundable.

Do we receive copies of all of our unedited photos? Usually, no. Unedited photos are unfinished work and only part of the product - similar to flour being an ingredient in bread. These will not look like what you’ve seen on the website. Because of the large file sizes, a USB thumb drive will be sent within a week of ordering. The complete unedited set in raw format is available for an additional $1000.

Can you help us plan for the session? Planning is one of my favorite things and the best way to do this is through a video call. Upon inquiry, please share convenient dates to hop on a 30-minute video call. We will understand your vision and discuss our approach. Timely updates will be sent as we get closer to the session date.

Let’s chat. Fill out some info and we’ll be in touch within a day.

JOSH FERNANDEZ

Washington, DC - San Francisco, CA and Everywhere || ⓒ2024 All rights reserved
josh@joshuafernandez.com
951-491-1811

SERVICES: wedding || couple || family || headshot || event

REVIEWS: weddingwire || the knot || zola || google

HOURS Tuesday to Sunday || 8am to 8pm

RESPONSE TIMES Emails, same day and texts within 3hrs.